Marketing: the action or business of promoting and selling products or services, including market research and advertising
It’s the first official work day of the New Year for me, but it’s an unusual one given what I’ve been doing the last few months. My second novel, Father Figure, is with a team of beta readers, who will provide feedback by January 11th. I have no writing to do for about ten days, which is a good feeling; however, there is something I’ve been a bit lax on — MARKETING! I used the word ‘market‘ earlier in this 365 Daily Challenge, but in a different way, so I’m comfortable with the definition / change I’m blogging about today. I need to plan my 2018 marketing plan for Watching Glass Shatter, my first novel, released on October 8th, 2017.
Marketing, sales and advertising have always been the weakest of skills during my days in the corporate business world. Given my personality, I’m not one to push opinions on others, nor try to persuade someone to buy goods and services. I prefer the approach of putting something out there, then letting others make the choice by reading or hearing about it. When I launched WGS, I posted a few times on my blog for anyone who was interested in helping me promote the book. I was lucky enough to find at least 25 people who took me up on the opportunity, which made the initial publication and launch successful. Throughout November and December, between the publisher’s work on Amazon and my posts on Goodreads, several hundred people have read and reviewed the book. Now that we’re hitting the 3-month mark next week, I need to settle on a game plan for 2018 in how I will market the book outside of those two key websites and my various social media platforms.
That’s my focus for the next 10 days. I’ve got some input from good friends and new friends, but I welcome any ideas and thoughts from the wonderful world of bloggers. You can reply here or send me an email at firstname.lastname@example.org. And if you don’t have ideas or any time to think about it, that’s OK! I’m just sharing what’s on my mind and my upcoming focus. Many thanks in advance.
About Me & the “365 Daily Challenge”
I’m Jay, an author who lives in NYC. My debut novel, Watching Glass Shatter, can be purchased on Amazon @ http://mybook.to/WGS. I’ve always been a reader. And now I’m a daily blogger. I decided to start my own version of the “365 Daily Challenge” where since March 13, 2017, I’ve posted a characteristic either I currently embody or one I’d like to embody in the future. 365 days of reflection to discover who I am and what I want out of life.
The goal: Knowledge. Acceptance. Understanding. Optimization. Happiness. Help. For myself. For others. And if all else fails, humor. When I’m finished in one year, I hope to have more answers about the future and what I will do with the remainder of my life. All aspects to be considered. It’s not just about a career, hobbies, residence, activities, efforts, et al. It’s meant to be a comprehensive study and reflection from an ordinary man. Not a doctor. Not a therapist. Not a friend. Not an encyclopedia full of prior research. Just pure thought, a blogged journal with true honesty.
Join the fun and read a new post each day, or check out my book reviews, TV/Film reviews or favorite vacation spots. And feel free to like, rate, comment or take the poll for each post. Note: All written content is my original creation and copyrighted to me, but the graphics and images were linked from other sites and belong to them. Many thanks to their original creators.