365 Challenge: Day 296 – Marketing

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Marketing: the action or business of promoting and selling products or services, including market research and advertising

marketing.jpg

It’s the first official work day of the New Year for me, but it’s an unusual one given what I’ve been doing the last few months. My second novel, Father Figure, is with a team of beta readers, who will provide feedback by January 11th. I have no writing to do for about ten days, which is a good feeling; however, there is something I’ve been a bit lax on — MARKETING! I used the word ‘market‘ earlier in this 365 Daily Challenge, but in a different way, so I’m comfortable with the definition / change I’m blogging about today.  I need to plan my 2018 marketing plan for Watching Glass Shatter, my first novel, released on October 8th, 2017.

Marketing, sales and advertising have always been the weakest of skills during my days in the corporate business world. Given my personality, I’m not one to push opinions on others, nor try to persuade someone to buy goods and services. I prefer the approach of putting something out there, then letting others make the choice by reading or hearing about it. When I launched WGS, I posted a few times on my blog for anyone who was interested in helping me promote the book. I was lucky enough to find at least 25 people who took me up on the opportunity, which made the initial publication and launch successful. Throughout November and December, between the publisher’s work on Amazon and my posts on Goodreads, several hundred people have read and reviewed the book. Now that we’re hitting the 3-month mark next week, I need to settle on a game plan for 2018 in how I will market the book outside of those two key websites and my various social media platforms.

That’s my focus for the next 10 days. I’ve got some input from good friends and new friends, but I welcome any ideas and thoughts from the wonderful world of bloggers. You can reply here or send me an email at jamesjcudney4@gmail.com. And if you don’t have ideas or any time to think about it, that’s OK! I’m just sharing what’s on my mind and my upcoming focus. Many thanks in advance.

 

About Me & the “365 Daily Challenge”

I’m Jay, an author who lives in NYC. My debut novel, Watching Glass Shatter, can be purchased on Amazon @ http://mybook.to/WGS. I’ve always been a reader. And now I’m a daily blogger. I decided to start my own version of the “365 Daily Challenge” where since March 13, 2017, I’ve posted a characteristic either I currently embody or one I’d like to embody in the future. 365 days of reflection to discover who I am and what I want out of life.

The goal: Knowledge. Acceptance. Understanding. Optimization. Happiness. Help. For myself. For others. And if all else fails, humor. When I’m finished in one year, I hope to have more answers about the future and what I will do with the remainder of my life. All aspects to be considered. It’s not just about a career, hobbies, residence, activities, efforts, et al. It’s meant to be a comprehensive study and reflection from an ordinary man. Not a doctor. Not a therapist. Not a friend. Not an encyclopedia full of prior research. Just pure thought, a blogged journal with true honesty.

Join the fun and read a new post each day, or check out my book reviews, TV/Film reviews or favorite vacation spots. And feel free to like, rate, comment or take the poll for each post. Note: All written content is my original creation and copyrighted to me, but the graphics and images were linked from other sites and belong to them. Many thanks to their original creators.

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51 thoughts on “365 Challenge: Day 296 – Marketing

    BrizzleLass said:
    January 2, 2018 at 9:55 AM

    You have taken to marketing like a natural. Even with everything I sent you most people would have struggled but you have adopted it so naturally I’m super impressed. I’m also glad most people aren’t like you or I would be out of a job! 😂

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 12:10 PM

      Hah, I’ll always come back to you for help tho! 🙂 And I won’t give away any secrets. 🙂 thanks.

      Like

    misifusa said:
    January 2, 2018 at 10:00 AM

    Best of luck with the marketing chapter 2 of your journey! I am sorry I don’t have any good ideas but if I can help in any way, let me know! I really enjoyed posting about your debut of WGS! Have you thought of a book signing or is that too old fashioned? Just a thought…

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 12:10 PM

      Thank you very much! I am thinking about a book signing, but I have to get it into physical stores for that! 🙂 that’s part of the 2018 plan tho. definitely not old fashioned i love it

      Like

        misifusa said:
        January 2, 2018 at 1:06 PM

        In NYC you should have plenty of bookstores to choose from to have your glorious book signing! I can’t wait to hear how it goes! Good luck!! P.S. Glad you didn’t think me old fashioned LOL

        Liked by 1 person

        James J. Cudney IV responded:
        January 2, 2018 at 4:43 PM

        🙂 So true… could feedback, thanks! you can meet me at the store so I have someone to talk with! 😛

        Like

        misifusa said:
        January 3, 2018 at 1:35 PM

        Sounds like a plan! Let me know where and when and if I can be there, I will! 🙂

        Liked by 1 person

        James J. Cudney IV responded:
        January 3, 2018 at 3:54 PM

        will do!

        Liked by 1 person

    Patrick Dykie said:
    January 2, 2018 at 10:25 AM

    James – when I saw marketing as the title of your post, I got a sick feeling in the pit of my stomach. You did a brilliant job of marketing for your initial launch. To get so much buzz and reviews in a short time is impressive. As a first time author, I used a self-publishing service. They have tried selling me marketing plans, including my book displayed at worldwide book fairs. The problem is that many times, good marketing takes lots of money, which; sorry to say, I don’t have. I did have them prepare a press release for me, and I’m trying to increase my SEO for my authors site and my blog, but it’s a tough road. I admire you for all you’ve accomplished in phase I. Good luck with phase II. Sorry I don’t have advice. Good luck with your second book. P.S. I am halfway through “Watching Glass Shatter.” It is very well written, and has me hooked. I’m just so busy, it may take a few more weeks to finish. Keep plugging along. I believe you have a bright future.

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 12:11 PM

      Hi. Thank you for the feedback. It’s such a difficult thing to master. I’m planning some fun ideas this week and will probably post about them. Maybe it will help you too. I hope to be able to read some of your work by late February. I’m cleaning off 25 books on my plate so I have ZERO in my queue except things I choose to read. SO I’ll be read then. 🙂

      Like

      James J. Cudney IV responded:
      January 2, 2018 at 12:12 PM

      As for you reading my book — thank you! It’s a good story, I’ve learned a lot about my writing style which is changing and improving in the second book. I appreciate all your feedback, very kind, thank you.

      Like

    Sassy Brit (Reviewer) said:
    January 2, 2018 at 10:32 AM

    I’ve always thought you were a natural you really seem to know what you’re doing. You are everywhere I am! 😆

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 12:08 PM

      Thx! I’m good with social media… it’s branching out to try and get people interested that is the hard part.

      Like

    rugby843 said:
    January 2, 2018 at 12:04 PM

    I can imagine it would be difficult. You seem like a more quiet person and I think most authors are like that, one reason for a writing type of outlet? Idk, it’s just my opinion. I wish much success with the new book as well, happy 2018!

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 12:07 PM

      Thank you, I appreciate it. I am quiet, but I can talk for hours when I love the subject or feel comfortable with the person. I’m also surprisingly good in front of large groups. Anyways… I think you’re right about authors. Happy New Year!

      Like

    theloyalbritwit said:
    January 2, 2018 at 12:47 PM

    I wish you all the best on this front Jay! I’m sure you’ll done just fine! 😃 and to be honest, I will no doubt struggle with this portion of publishing, too. I don’t pity you. But I support you!

    Liked by 1 person

    scr4pl80 said:
    January 2, 2018 at 12:49 PM

    I know what you mean about marketing. I don’t want to seem pushy about my Etsy site but if I don’t talk about it, who will know? You have never come across as pushy. I loved the book and gave it to my mom to read. I know you were a bit concerned about how your mom would take certain parts, should I worry about mine?

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 4:43 PM

      I picked out what I’m ordering from your Etsy site this week! 🙂

      As for your mom… hmmm… you know her better, lol. There’s only 3 scenes I really worried about.

      Liked by 1 person

    By Hook Or By Book ~ Book Reviews, News, & Other Stuff said:
    January 2, 2018 at 12:53 PM

    I know this is along the same lines as going into stores, but libraries love having authors come in and do book talks and signings.😊

    Liked by 2 people

    wakinguponthewrongsideof50 said:
    January 2, 2018 at 3:29 PM

    I’m horrible at self marketing!! Good luck!

    Liked by 1 person

    thegsandwich said:
    January 2, 2018 at 3:59 PM

    I was going to suggest going to an author’s lecture series at independent bookstores too. I’ve loved everyone I’ve attended, and readers are always intrigued to meet and question authors. I love hearing writers discuss the process. Wally Lamb said he often goes to a moving river or stream when he’s stuck, and can’t write after 2 p.m. So interesting.

    Liked by 2 people

      James J. Cudney IV responded:
      January 2, 2018 at 4:45 PM

      We all have our interesting quirks. I can’t write with anyone else around – need absolute quiet!

      I would love to try those series… that will be on my list to see what’s in nyc!

      Liked by 1 person

    Chauncey Rogers said:
    January 2, 2018 at 4:42 PM

    I think you’ve done a great job with your marketing, Jay. It’s been fun for me to watch the reviews roll in for WGS. I wish I had any good marketing tips for you, but I’m afraid that I’m probably more lost in that area than you are! 😛 I should probably pay attention to the things you do in that regard.

    Liked by 1 person

      James J. Cudney IV responded:
      January 2, 2018 at 4:46 PM

      When/If you’re ready, I’ll happily share anything I’ve learned. 🙂

      I wing it, but I think my ‘corporate’ background helps.

      I appreciate the feedback. Happy New Year!

      Liked by 1 person

        Chauncey Rogers said:
        January 2, 2018 at 4:49 PM

        Sure! I’ll be checking up on your posts for the next 10 days, since (if I understood correctly) they’ll be on the topic.
        I might shoot you an email at some later date of my release plans for my next novel, and if you had any feedback for that, I’d be more than happy to hear it.

        Liked by 1 person

        James J. Cudney IV responded:
        January 2, 2018 at 4:50 PM

        Absolutely – happy to chat / discuss. I’m not sure I’ll post every day about the marketing plan, but I will definitely share pieces of it for feedback and support. Borrow any of it! 🙂

        Liked by 1 person

        Chauncey Rogers said:
        January 2, 2018 at 4:51 PM

        Will do!

        Liked by 1 person

    overthehillontheyellowbrickroad said:
    January 2, 2018 at 7:05 PM

    I’m about to publish my first book and this post was really helpful. Thank you!

    Liked by 1 person

    anne leueen said:
    January 2, 2018 at 8:58 PM

    I’m afraid I have no marketing skills. My daughter is the director of marketing for a fertility consultancy but that is a bit removed from book publishing! Anyway I hope you will get some good suggestions from others.

    Liked by 1 person

    The Cozy Pages said:
    January 2, 2018 at 9:26 PM

    Good luck with your marketing Jay. It is daunting. At least you have an excellent product to market!

    Liked by 1 person

    E. Michael Helms, writer said:
    January 3, 2018 at 12:24 PM

    Jay, you obviously have a talent in communication, given the response your blog receives on nearly every post. Also, Watching Glass Shatter currently (as of 1/3/18) has 76 reviews which I find remarkable for a first novel released almost three months ago. And the book has a very healthy 4.7-stars rating!
    I’ve been traditionally published since 1990. My first book (a Vietnam War memoir) has racked up a grand total of 49 reviews over a span of twenty-eight plus years, yet it remains in print with a large publisher (Simon & Schuster/Pocket). It also has a 4.7-stars rating. Of all eight books I’ve had published (I took a fifteen-plus year hiatus from writing after the first book), each has a 4.5 stars or better rating, but none have anywhere near the number of reviews Watching Glass Shatter has garnered. And since I’ve returned to the writing game I’ve been working my tail off marketing ALL my titles. In short, I’m very pleased (and a wee bit proud) of the ratings my books have maintained over the years, but I’m also disappointed with the number of reviews they’ve received.
    All that said, you must be doing something (a LOT of things, really) right! You seem to have a winning personality, and people are drawn to you and your selflessness and willingness to help others. For that, I applaud you. So, continue onward and upward, my friend. And by the way, why not write a booklet listing all you do for your marketing endeavors. I’ll be first in line to buy a copy! 🙂
    –Michael

    Liked by 2 people

      E. Michael Helms, writer said:
      January 3, 2018 at 12:26 PM

      I should have noted that the reviews and ratings mentioned above are from Amazon. Sorry for the oversight!

      Liked by 1 person

        James J. Cudney IV responded:
        January 3, 2018 at 1:03 PM

        No worries, thank you! I will respond later today on your other message. Running out for some errands for the afternoon.

        Let me know when you’re ready to start working on your Author Alert.

        Liked by 1 person

      James J. Cudney IV responded:
      January 3, 2018 at 4:38 PM

      Wow, thank you very much. You are very kind to say all these things. I am proud of the reviews in the 3 short months. I am grateful to everyone, too.

      I am also very excited to start one of your books in the near future. We need to line up which Friday you want to do an author alert and get it on the schedule! You should be proud for all you’ve achieved. Those are excellent ratings, especially maintained over several years! WOW

      Liked by 1 person

    Create Space said:
    January 3, 2018 at 6:32 PM

    Just wondering if you could offer to attend a book or writing club. I’m part of a writing/poetry reading group and a newly published author attended recently to give a reading and Q&A session…very interesting and he sold and signed numerous copies of his book!

    Liked by 1 person

      James J. Cudney IV responded:
      January 3, 2018 at 6:48 PM

      I would love to do that — have to figure out how to find the right one. 🙂 thanks.

      Like

        Create Space said:
        January 3, 2018 at 6:52 PM

        Ask in local library or at community centres for a start!

        Liked by 1 person

    kalimvlogs said:
    January 16, 2018 at 4:05 PM

    If you had to market your product without pushing it on people…

    I would recommend trying this:
    Get some photos together & Info regards of the book. ( A few weeks before publishing your book )
    Then post on those websites some photos… ( Create some ‘Energy’ to your product )
    And comment on a few Social Media’s about it…

    Or if you want to work smart:
    Create some type of promotion; such as ” Giving Away 5 – FREE Ebooks or books TO-5-LUCKY WINNERS” to those who share it on their social media and tagging you…

    Then you getting easy publicity for 5 ebooks that you give away…

    Or something in that line….

    Hope i could help!
    Thanks for Reading…

    Kind regards

    KalimVlogs

    Liked by 1 person

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