Tips & Advice: Readers & Authors – Twitter

It’s the first official week of the Tips & Advice feature on the This Is My Truth Now blog. If you’re new to this segment, scroll toward the bottom to learn more about it and me. Today’s topic will focus on Twitter.


Twitter is a powerful and useful social media tool for a variety of reasons. Today, I am focusing on how I use it for promoting my books, website, and blog. There are three (3) features I want to highlight because I often see they are being under-utilized, especially by authors or those looking to grow a larger following.

(a) Pinned Tweet

Every Twitter user has the ability to pin a primary tweet to his or her profile. While your profile shows every tweet or retweet you’ve shared, your content is lost in a sea of history once you begin tweeting regularly. If you want someone to see a specific tweet every time they view your profile, pin that tweet to your profile. This is useful for a few reasons. Tweeters often follow or retweet someone to get noticed. When they want to share your profile, they retweet the first tweet they see in your profile. If you don’t have a pinned tweet, this is usually the latest tweet you’ve tweeted–which might be about someone else and not you.

If you want them to share more about you, pin a tweet to your profile so they retweet that one. Perhaps it’s your latest marketing offer, a summary of your blog, a book review you want to highlight, or a new release of your own book. In my example below, this week, my pinned tweet is my November 2019 newsletter. Now, this is the first tweet people will see from me, and if they retweet me/my profile, others will see this newsletter too. Rather than someone randomly retweeting me, I gain some marketing momentum when they retweet the specific tweet I most want people to see right now. Don’t waste this marketing opportunity, as it’s working for you while you’re busy doing other things!

(B) Bookmarks

Similar to the previous tip, Bookmarks is a useful way to locate your past tweets. If you’re like me, you tweet a bunch at a time, often sharing for your friends and fellow bloggers or authors. If you have a hard time locating your own tweets, as you should be retweeting yourself too (that sounds funny!), Bookmarks is a quick way to find all those important tweets you’ve saved for future retweeting. In the 2 red arrows below, you’ll see the icons you use to individually bookmark a tweet or view all your bookmarked tweets. Once you’ve done this, you can easily retweet all your important tweets without having to search for them. You can also remove it from your bookmarks when you have a newer one to include, or it’s no longer important to keep in a handy location.

(c) Lists

Lists are handy for a variety of reasons. A List is a collection of people (a group basically) that you can use to view all at once or communicate to all at once. Follow the red arrow below to view and edit your lists. Other Tweeters might add you to their lists, so you’ll see who’s marked something about you for others to notice, e.g. favorite authors or thriller books or cool bloggers. It will show lists you’ve subscribed to and the ones you’ve created.

In the example below, I’ve created a list of Tweeters that I most often interact with. Here is why it’s useful to me: at ~5K followed profiles, my main notification page is overcrowded. Unless someone tags me, I can’t possibly find the people I want to find easily. Instead, I keep a list of those Tweeters whose content I want to regularly see, which makes it easier for me to retweet them or like their tweets. Instead of scrolling through thousands of retweets that I might not be interested in that day, I can easily find the ones I am more apt to focus on in short bursts of time. Now… who’s wondering whether they’re on my list of 76 profiles below? It’s a secret… maybe not. Ultimately, this changes as I get to know people or make stronger friends. If you’re not on there, it might be because I haven’t updated it lately or I have other methods to find your content too, e.g. I use hashtags for fellow authors at Next Chapter (my publisher) rather than Lists to follow them!

Summary & Next Time

Hopefully you found these tips helpful. Feel free to comment on them, share ideas, or ask questions. I’ll do my best to respond and share your feedback too.

Next time, I’ll focus on dealing with negativity. If you have a tip you’d like to share, propose a post to me… just be sure it’s not the first time we’ve chatted. I like to get to know someone before I promote them or their words and work… but once we do chat, I’m all for sharing your ideas too. Thanks everyone!


Welcome to a new feature on my blog: tips and advice on a variety of topics ranging from everyday life to product and service recommendations to clever ideas for bloggers, writers, and readers. You will find lessons learned, motivational thoughts, and easy suggestions that apply to general life and finding a path to happiness. Other hacks and tricks consider the world of literature and publishing to help bloggers, reviewers, and authors kick off a new website, develop a marketing plan, or write a book review. I’m even going to share some of my favorite products and services that friends and family have create and offered to others via their companies and websites. While I’ll host and lead the posts, I plan to invite fellow bloggers to guest post regularly. I want to offer them an opportunity to share their ideas too… and what better place than the This Is My Truth Now blog? While I’m not a certified life coach or expert in any one area, I do want to share everything I’ve learned to help book reviewers, authors, creative spirits, and followers along my path in life.

About Me
For those new to me or my reviews… here’s the scoop: I’m Jay, an author who lives in NYC. My stand-alone novels, Watching Glass Shatter and Father Figure, can be purchased on Amazon as electronic copies or physical copies. My new book series, Braxton Campus Mysteries, will fit those who love cozy mysteries and crime investigations but with a twist. There are five books: Academic CurveballBroken Heart Attack, Flower Power Trip, Mistaken Identity Crisis, and Haunted House Ghost. I read, write, and blog A LOT on this site where you can also find all my social media profiles to get the details on the who/what/when/where and my pictures. Leave a comment and let me know what you think. Thanks for stopping by. Note: All written content is my original creation and copyrighted to me, but the graphics and images were linked from other sites and belong to them. Many thanks to their original creators. Follow my blog with Bloglovin.


  1. Extremely good post, Jay. I use Twitter the least of all the social media venues for my blog, simply because there is so much noise on there. These are really good suggestions for both keeping your own posts organized and promoting yourself. I think I’ll have to go back and start utilizing Twitter a bit more, incorporating your suggestions.

    Liked by 1 person

  2. My kids have told me that I don’t need to tweet but you make a good case for adding a way to promote my crafts. The organizational tips you gave would be very helpful to someone just starting out. I may have to give Twitter another think.

    Liked by 1 person

  3. Love these tips. I didn’t know about the bookmark. I have a question though. What’s the difference between bookmarks and hashtags? Because when one makes up a hashtag for their brand, in theory, they can search their tweets under the hashtag, correct?

    Thank you, Jay!

    Liked by 1 person

    • You’re welcome. With a bookmark, it’s only the tweets you’ve selected to show there. With a hashtag, it’s anyone who’s used that hashtag. If you just want to bookmark your own, then the hashtag won’t work because that contains every use of it.

      Glad to help!


  4. I got away from Twitter when I started concentrating on Instagram. Then they changed their algorithm again and suddenly I had little to no response. It seemed I got more feedback from Twitter anyway. So back to Twitter, and yes, have a couple lists and a pinned tweet. But wait, now you talk about Bookmarks! No clue about them, didn’t notice or know what to do with it. If I read you right, then only one bookmark at a time. Right? Also, nailed the idea with the twitter pals you most hear from. Yes! I’ll start another list. Now I just need a hint for finding more time for these things. Thank you, Jay, that was most informative!!

    Liked by 1 person

    • I know what you mean. I can’t follow their algorithms anymore. I have been spending more time on Instagram but that feels like such a game instead of real interaction. Bookmarks can be helpful. Good luck! Time hints… ah, that’s coming up! LOL

      Liked by 1 person

      • Could you say more about why you think Instagram feels like a game? I have an Instagram account but I don’t do anything with it. I know a lot of writers use it to promote their books and themselves (which is why I set up the account in the first place).

        Liked by 1 person

      • Absolutely! I’ll post about this one in January probably. Basically, I really really watch my follower count on this one because I noticed no matter how much I like and comment on other posts, people do not do the same in reverse (as a general rule of thumb) unless we already know one another. I feel like it’s more about getting followers, then dropping people and hoping if you gain 50, then you stop following some, you might lose a few, but you’ll steadily increase. It’s funny how often I see someone follow me there, so I check out their profile and follow them, if interested. Two days later, they drop.

        Even the photos people share are always these perfect backdrops of table settings and books, and it’s nothing about the book… often designed to just capture someone’s visual attention, then gain a follower. You can’t really go to a link from there to read anything.

        So ultimately, although this captures a new readership, often younger or more short-term interest, in the long-term, I’m not feeling like it’s that valuable to me yet. I’ll keep trying to figure it out tho!

        Liked by 1 person

  5. Oooh I love this Tips series Jay! Yet I have to confess that Twitter is my least favorite among social media. I think I am too chatty to be satisfied with the lenght limit LOL

    Liked by 1 person

  6. Very useful, thanks, James. I’m already using a pinned tweet, although need to add that people need to change their pinned regularly. I see some pinned tweets that are years old and which are out of date.
    Lists and bookmarks are something I need to get into more. Your advice will help.
    I do like the new look Twitter. It’s worked well for me.
    Found your post via Debby Kaye’s blog.


    • Excellent point on changing the pinned tweet. You can swap back and forth between several of your books too. It’s the thing you want someone to most see for that period of time. Great input!

      Thanks for stopping by. I’ve definitely read a few of your posts before, and I’m glad to see you here today. Have a great weekend.

      Liked by 1 person

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